Press Release: End Your Compromise and Win Surprises from KOTEX
What’s the boldest, most daring thing you’ve done beyond your comfort zone?
Your answers can pave the way for you to be chosen by KOTEX® in its newest promo, which shores up the brand’s battle cry for every reinvented Maria Clara who boldly stands by her passions and beliefs—even when you have a period!
With a keen understanding of reality and what women go through, KOTEX® is bringing a more elegant solution to eliminate compromise for good as it introduces KOTEX® with Pro-Active Guards. This newest pad, specially designed to gently cradle a woman’s body for a close fit, forms protective barriers to provide ultimate leakage protection and let more Filipino women continue engaging in their passions. KOTEX® with Pro-Active Guards also comes with Rapid Absorb Funnels, which are specially designed to absorb fluid during heavy or sudden flow, locking the liquid away securely and, thus, preventing leakage.
“Being a reinvented modern Maria Clara doesn’t mean you lose the essence of being a Filipina. The idea is about proudly involving yourself in a lot of things—your job, day-to-day tasks, and leisurely activities for example,” ,” said passionate blogger, music enthusiast and actress Saab Magalona, one of the newest faces of KOTEX®. “And of course, when you’re occupied, you don’t want to be bothered by troubles down there because you have to stay focused and give your best on what you’re doing.”
So ladies, if you think that compromising your passions just because it’s that time of the month is an option, then you might want to think again. With KOTEX® with Pro-Active Guards and the KOTEX® End of Compromise promo, all you have to do is to think about the things that you will never compromise, share it with the brand and have a chance to win up to P20,000!
For more details, you may refer to this video: http://youtu.be/S9FAmexoIhM
Also, mechanics can be found on Kotex Philippines’ Facebook Page (https://www.facebook.com/KotexPH/app_311078582310623):
1. Contest is open to all Filipino women aged 16-35 years old. There is no limit as to the number of video entries an individual can submit.
2. The video clip should not be less than 30 seconds short but not more than 1 minute long.
3. Theme for the video: “This Maria Clara Does Not Compromise.” Participants must come up with a video showing her doing a unique activity that demonstrates how she embodies a reinvented Maria Clara.
4. Upload your video via Youtube and answer the official registration form on the Kotex PH Facebook fan page (www.facebook.com/KotexPH).
5. Wait for two (2) email notifications from Kotex PH: (1) a confirmation that your entry was received and (2) a notice that your entry has been posted in our official FB fan page. Only entries posted on the Kotex PH Facebook account shall be considered as official entries.
6. A screening and review committee will view all entries to ensure that the videos conform to the standards of decency and are aligned with the values that Kotex embodies.
7. Cut-off period for submission of entries shall be at 11:59 pm on the 30th of June 2012. Finalists will be posted on July 3, 2012.
8. Criteria for Judging:
a. Re-invented Maria Clara Factor (40%);
b. Number of Likes (30%);
c. Creative Execution and Wow Factor (20%)
d. Quality of Audio and Video (10%)
The panel of judges will be composed of the Kotex Brand Team.
9. Contest period is from May 29, 2012 to July 16, 2012.
Submission of entries: May 29 – June 30, 2012.
Voting period : July 3 until July 16, 2012.
10. Winners and the winning entries will be announced on the Kotex PH Facebook Page.
There will be 3 winners. Each will receive a prize from Kotex PH:
a. First Prize: Php 20,000
b. Runner-ups: Kotex gift packs
A participant can only win once.
11. The decision of the board of judges is final.
12. Participants are requested not to use clips, footages, music, and images that have copyright licenses.
13. The participant is giving KotexPH the permission to use the participant’s video entry in various promotional activities.
*Kotex PH reserves the right to conduct a verification process of the entries and the information provided on the registration form.
KOTEX® brand is committed to helping women make informed choices every day. For decades, KOTEX® has introduced innovation after innovation as a result of our intimate understanding of women’s bodies and the lifestyles they lead. Our innovations come from our desire to not only satisfy the needs of today’s women but also to inspire them with new ways on how to protect and care for their bodies. To learn more about the new KOTEX® products, visitwww.kotex.com.ph.